Pathways: Navigating the Internet and Extremism is a modest little multiple-choice game with animations so basic they could politely be described as “old-school.” The 1990s PC platform game ‘The Prince of Persia’ was light-years in front of this garbage.
Anyway, players are whisked into the thrilling world of college life, where the big decisions aren’t about having a McDonalds or a kebab, but whether to download suspiciously extremist content or tag along with a character named Amelia to a rally hosted by “a small political group,” deeply concerned about society’s decline and the tragic erosion of “British values”.
Amelia’s backstory is reminiscent of a low-budget remake of The Matrix trilogy. In an earlier life, she was born inside a UK Home Office-funded counter-extremism online computer game, designed to gently steer 13 to 18-year-olds in Yorkshire away from so-called ‘far-right’ rabbit holes. In other words, she started out as a government-approved cautionary tale with a mission.
Choose the wrong dialogue option in certain scenarios, and the game doesn’t just judge you silently – it escalates things all the way to a referral under the UK government’s Prevent counter-terrorism programme. Nothing spices up a casual gaming experience quite like the looming suggestion of official surveillance.
And yet, in a plot twist worthy of its own spin-off, a subverted version of Amelia has escaped the game entirely and gone feral across social media. Her viral transformation has spread so rapidly that it has left even the original game’s creators staring at their screens, blinking, and quietly wondering how exactly things got so out of hand.
The game was cooked up by the Hull Collaborative Partnership and the East Riding of Yorkshire Council, and sits comfortably under the warm, watchful umbrella of the Home Office-funded Prevent programme. Nothing says “light entertainment” quite like local government collaboration.
Enter Amelia. She is a purple-haired “goth girl” who clutches a miniature Union flag like a prized heirloom and, judging by her language, seems to have developed a strong and troubling (to officialdom) enthusiasm for ethno-Nationalism. Good on her.
If Amelia doesn’t ring a bell yet, don’t worry – your introduction is imminent. She has become something of a meme celebrity on Facebook and X, where her digital fame is spreading faster than Reform voters in the Daily Mail’s comment section.
Most viral Amelia videos follow a familiar formula: Amelia stomps through London or the halls of the House of Commons, loudly proclaiming her love for England while issuing dire warnings about “militant Muslims” and “third-world migrants.”
The following video is one of the more ‘moderate’ of the genre, and has had over 117k views in the last 7 days. The Ai generated song is quite catchy as well!
According to the liberal luvvies at The Guardian newspaper, “in one of the most surreal twists, an Amelia cryptocurrency has emerged, with social media users seeking to leverage its value on the meme’s rising profile. On Wednesday, Elon Musk retweeted an X account promoting an Amelia cryptocurrency token.”
If you haven’t met Amelia yet, here’s a small taste from our comrades in the North West….
Credits:
All Images: Public Domain.
Sun All Year Round Video: YouTube.
Bottom Video: BM North West.
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